Community activation drives national expansion

Woman smiling in front of view of city

Boots on the ground to empower advocates in real time


TRAFFIK captured the heart of a company and helped Anthem's CareMore brand expand nationally by launching a grassroots, guerrilla campaign centered around removing barriers between seniors and the lives they want to live.

Living room display

Market-disrupting
grassroots campaign


We brought the CareMore message to seniors where they live, congregate and socialize in groundbreaking ways through conversations within their community.

Facebook page

360° media strategy creates authority


Simultaneous to working with community advocates and building a grassroots reputation, a traditional media push across all channels increased awareness and positioned Anthem's CareMore brand to be a national leader.

Wall mounted TV

Narrative solution drives
consumer adoption


Charged with selling consumers on the benefit of care centers which were still under construction in some markets, TRAFFIK created a story-driven video presentation featuring existing care centers and staff and testimonials from existing members, allowing consumers to see the benefits with their own eyes and make the choice for CareMore.

Anthem print ad
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