Bringing AI-Based
Security to Life

Man logging into server

Following the $1.4B purchase of the industry-leading cybersecurity firm Cylance, BlackBerry needed to merge and refine their marketing strategy.

BlackBerry Cylance partnered with TRAFFIK to integrate their content, develop a unified messaging campaign and increase customer acquisition.

  • Digital Services
  • Dynamic Workflow
  • Market Research
  • Messaging Development
  • Search Optimization
  • Strategy
City skyline

A Predictive Advantage

Informed by detailed research into key audience segments, TRAFFIK articulated a messaging strategy that resonates with clearly defined personas—one that empowers them to think differently about their approach to security hygiene.

Woman on laptop while co-worker looks on
Landing page screen shots

Personal Touch For AI-Based Solutions

Aligning focused search terms with responsive content, TRAFFIK is developing dynamic campaigns that speak directly to the security needs, goals, priorities and professional realities of each audience member.

Cylance landing page on laptop


By connecting with key decision makers and demonstrating the incredible effectiveness and ROI of AI-based cybersecurity, TRAFFIK has positioned BlackBerry Cylance as the preeminent solution to organizational endpoint security.

Cylance landing page on mobile device