Following the $1.4B purchase of the industry-leading cybersecurity firm Cylance, BlackBerry needed to merge and refine their marketing strategy.
BlackBerry Cylance partnered with TRAFFIK to integrate their content, develop a unified messaging campaign and increase customer acquisition.
- Digital Services
- Dynamic Workflow
- Market Research
- Messaging Development
- Search Optimization
- Strategy
![City skyline](https://wearetraffik.com/wp-content/uploads/bb-banner1-sm@2x.jpg)
A Predictive Advantage
Informed by detailed research into key audience segments, TRAFFIK articulated a messaging strategy that resonates with clearly defined personas—one that empowers them to think differently about their approach to security hygiene.
![Woman on laptop while co-worker looks on](https://wearetraffik.com/wp-content/uploads/bb-half1-sm@2x.jpg)
Personal Touch For AI-Based Solutions
Aligning focused search terms with responsive content, TRAFFIK is developing dynamic campaigns that speak directly to the security needs, goals, priorities and professional realities of each audience member.
![Cylance landing page on laptop](https://wearetraffik.com/wp-content/uploads/bb-banner3-sm@2x.jpg)
SECURING RESULTS
By connecting with key decision makers and demonstrating the incredible effectiveness and ROI of AI-based cybersecurity, TRAFFIK has positioned BlackBerry Cylance as the preeminent solution to organizational endpoint security.
![Cylance landing page on mobile device](https://wearetraffik.com/wp-content/uploads/bb-half2-sm@2x.jpg)