Balt is a global state-of-the-art medical device company that has been building the future of neurovascular treatment since 1977.
Until 2021, they faced difficulties maintaining different websites for each of their six business regions. TRAFFIK created an online experience that communicated a unified brand voice across all regions and positioned them as a leader in neurovascular solutions.
- Rapid, Agile Workflow
- Research & Strategy
- User Journey Mapping
- Modular Design
- Anticipatory Design
- Geo-targeting & Launch
General neurologists and neurosurgeons, investors and prospective employees.
Create one centralized online experience to showcase Balt’s values, products, and innovations.
Through rapid agile workflow, TRAFFIK designed solutions that responded to user pain points.
TRAFFIK helped Balt deliver a unified voice to all their audiences and increased brand recognition within the medical device industry.
Utilizing geo-locator features, Balt’s new website is now able to display country-specific products to users across all six regions.
To help site visitors understand the wide range of products, we devised a structure that could accommodate all product information.
DESIGN WITH PURPOSE
As Balt is exploring a potential IPO for their next phase of growth, we designed an online experience that reflects Balt’s determination, passion and commitment to the world, helping the company reach new heights.