Following the successful merger of Entrust and Datacard, the organization needed to tell a fully integrated brand story across their new product portfolio.
They turned to TRAFFIK to help define a messaging platform, streamline communications and develop a cohesive advertising campaign.
- Brand Guidelines
- Customized Sitecore Framework
- Digital Services
- Market Research
- Messaging Development
- Photography
- Strategy
- UX Design
- Web Development
![Entrust Datacard website](https://wearetraffik.com/wp-content/uploads/edc-banner1-sm@2x.jpg)
Aligning and Streamlining
After the merger, Entrust Datacard had three distinct websites with disjointed branding, messaging and technology. TRAFFIK led a rigorous process of discovery, information architecture and UX design to create a consistent, unified web presence.
![Entrust Datacard site map](https://wearetraffik.com/wp-content/uploads/edc-third1-sm@2x.jpg)
Redefining the brand’s image and guidelines allowed TRAFFIK to instill a unified theme aligned throughout Entrust Datacard’s platform, branding and messaging: consistency and reliability.
![Entrust Datacard wifreframes](https://wearetraffik.com/wp-content/uploads/edc-third2b.jpg)
Creating Trusted Connections
Informed by focused research into the Entrust Datacard brand and its audience, TRAFFIK developed a unified campaign driven by a key insight—the focus of the messaging must be on earning the trust of the end user.
![Entrust Datacard product page](https://wearetraffik.com/wp-content/uploads/edc-banner2-sm@2x.jpg)
A Brand Platform Built on Trust
TRAFFIK helped Entrust Datacard produce a cohesive brand platform centered on trust—a message that resonated with its audience and opened the door to cross-portfolio sales conversions.
![Entrust Datacard website on mobile device](https://wearetraffik.com/wp-content/uploads/edc-third3-sm@2x.jpg)
![Entrust Datacard videos on website](https://wearetraffik.com/wp-content/uploads/edc-banner3-sm@2x.jpg)
![Entrust Datacard ad on bus stop](https://wearetraffik.com/wp-content/uploads/edc-banner4-sm@2x.jpg)