The Art of Creating Trust:
Rebrand for a Global Technology Leader

Man on tablet device

Following the successful merger of Entrust and Datacard, the organization needed to tell a fully integrated brand story across their new product portfolio.

They turned to TRAFFIK to help define a messaging platform, streamline communications and develop a cohesive advertising campaign.

  • Brand Guidelines
  • Customized Sitecore Framework
  • Digital Services
  • Market Research
  • Messaging Development
  • Photography
  • Strategy
  • UX Design
  • Web Development
Entrust Datacard website

Aligning and Streamlining

After the merger, Entrust Datacard had three distinct websites with disjointed branding, messaging and technology. TRAFFIK led a rigorous process of discovery, information architecture and UX design to create a consistent, unified web presence.

Entrust Datacard site map

Redefining the brand’s image and guidelines allowed TRAFFIK to instill a unified theme aligned throughout Entrust Datacard’s platform, branding and messaging: consistency and reliability.

Entrust Datacard wifreframes

Creating Trusted Connections

Informed by focused research into the Entrust Datacard brand and its audience, TRAFFIK developed a unified campaign driven by a key insight—the focus of the messaging must be on earning the trust of the end user.

Entrust Datacard product page

A Brand Platform Built on Trust

TRAFFIK helped Entrust Datacard produce a cohesive brand platform centered on trust—a message that resonated with its audience and opened the door to cross-portfolio sales conversions.

Entrust Datacard website on mobile device
Entrust Datacard videos on website
Entrust Datacard ad on bus stop