As the premier DJ equipment company in the world, Pioneer DJ is well known for professional equipment.
Wanting to make a little noise with novices and nonprofessionals, they approached TRAFFIK to help them engage with those DJs who are just getting the party started.
- Digital Services
- Event Promotion
- Market Research
- Segmentation Marketing
- Strategy
- Video Production
- Web Design
![Pioneer DJ landing page on tablet and mobile devices](https://wearetraffik.com/wp-content/uploads/pdj-banner1@2x.jpg)
Striking the Perfect Tone
To catch the ear of the target audience, TRAFFIK implemented a digital campaign informed by detailed market research and strategic insights that ensured all messaging was in tune with key segment values.
![Pioneer DJ landing page on laptop](https://wearetraffik.com/wp-content/uploads/pdj-third1@2x.jpg)
A Sound Strategy
Employing segmentation marketing for highly defined personas, TRAFFIK deployed a nimble approach to drive conversation and conversion. We positioned highly relevant creative across all touchpoints to speak with authenticity and increase impact.
![](https://wearetraffik.com/wp-content/uploads/pdj-banner3@2x.jpg)
To connect with fans at their most receptive moment, TRAFFIK also drove date- and location-specific targeting at high-profile events within the music industry, reinforcing Pioneer DJ’s position as a leader in pop culture.
![Pioneer DJ Social Ads](https://wearetraffik.com/wp-content/uploads/pdj-third2@2x.jpg)
A Record-Breaking Hit
Through our focused, integrated digital strategy, TRAFFIK far surpassed every goal set by Pioneer DJ, resulting in increased impressions, clicks and conversions.
![DJ in front of crowd](https://wearetraffik.com/wp-content/uploads/pdj-half1@2x.jpg)