Cooking Up Something
for a Global Brand

Holiday Inn logo

Holiday Inn is one of the most recognizable names in hospitality throughout the world.

Wanting to create a one-of-a-kind dining experience, they approached TRAFFIK to help define a stand-alone brand that would become a premier destination for diners across Southern California and beyond.

  • Branding
  • Design
  • Market Research
  • Photography
  • Strategy
  • UX Design
  • Web Development
Book showing 12Sixty logo design

Uniquely Universal

Inspired by the modern gastropub concept, TRAFFIK envisioned a brand that drew on the community’s heritage to demonstrate this was not simply another mass chain, but a unique space where locals could gather and call their own.

Brand guidelines book showing colors
Brand guidlines book showing typography

A Sophisticated Palette

Starting with a name informed by local history, TRAFFIK worked with Holiday Inn to create cohesive branded materials that perfectly paired with the look and flavor of the new restaurant—including uniforms, menus, signage and a fresh website.

12Sixty branded materials
12Sixty to-go bag
12Sixty stationary

Crafting a Destination

12 Sixty is now a go-to SoCal destination, with engagement on social media, positive ratings across digital platforms and brand recognition throughout the community it serves.

12Sixty website on laptop and mobile device