Holiday Inn is one of the most recognizable names in hospitality throughout the world.
Wanting to create a one-of-a-kind dining experience, they approached TRAFFIK to help define a stand-alone brand that would become a premier destination for diners across Southern California and beyond.
- Market Research
- UX Design
- Web Development
Inspired by the modern gastropub concept, TRAFFIK envisioned a brand that drew on the community’s heritage to demonstrate this was not simply another mass chain, but a unique space where locals could gather and call their own.
A Sophisticated Palette
Starting with a name informed by local history, TRAFFIK worked with Holiday Inn to create cohesive branded materials that perfectly paired with the look and flavor of the new restaurant—including uniforms, menus, signage and a fresh website.
Crafting a Destination
12 Sixty is now a go-to SoCal destination, with engagement on social media, positive ratings across digital platforms and brand recognition throughout the community it serves.