In 2014, LITO Motorcycles introduced the world to a new category of superbike—the luxury electric.
As they looked to launch their category-redefining Sora Generation 2, LITO needed to make some noise and turned to TRAFFIK to accelerate their entry back into the marketplace.
- Digital Solutions
- Market Research
- Public Relations
Luxury in Each Detail
To capture the attention of a niche market, TRAFFIK launched a campaign focused on the exquisite, custom-machined, hand-crafted detail that puts the LITO Sora Generation 2 in a class all its own.
Leveraging a comprehensive digital campaign, strategic market priming and an exclusive, invite-only launch announcement at the 2019 Quail Motorcycle Gathering, TRAFFIK and LITO immediately filled the waiting list with interested buyers.
Through a data-driven marketing strategy, TRAFFIK delivered over 550 leads for the limited run of 20 bikes at a CPL 86% lower than industry standard.