A division of the Uber brand, Uber Freight has been providing innovative technology and logistics solutions for carriers and shippers since 2017.
After acquiring Transplace, one of the world’s most extensively managed transportation and logistics networks, in 2021, Uber Freight partnered with TRAFFIK to announce the new phase of the company to its internal teams, customers and partners at the Deliver 2022 conference.
- Video Production
- Motion Graphics
Enterprise businesses and internal members of both Uber Freight and Transplace.
To announce the evolution of the Uber Freight brand by highlighting the expansion of services and advanced technology offerings through all major digital outlets.
Through research, data and close collaboration, TRAFFIK created impactful content that highlighted the evolved values and behaviors of the Uber Freight brand.
Uber Freight successfully unveiled its new goals and objectives to its internal teams and customers online and at the Deliver 2022 conference.
PUTTING THE BRAND INTO ACTION
The new Uber Freight brand video "Can’t stop. Won’t stop." welcomes viewers to see how Uber Freight is reimagining the way goods are moved and accelerating the shipping and logistics revolution.
Making Our Mark
Celebrating the many facets of the new Uber Freight brand, TRAFFIK created a family of icons that represent the company’s core behaviors.
THE STORY COMES ALIVE
TRAFFIK completed a comprehensive website discovery process to determine how and when visitors accessed the site, the behavioral patterns of audience segments, preferred accessing devices, time spent on the website and more. Based on this data, TRAFFIK reimagined the site architecture from the ground up to make it more functional and responsive.