An NFT project for California

OVERVIEW

The Golden Grizzlies Series 1 NFT collection is the personal passion project of native Californian, entrepreneur and TRAFFIK CEO Anthony Trimino, dedicated to the things that make the state of California great.

TRAFFIK’s teams of directors, designers, 3D artists, writers and developers envisioned, created and launched the Golden Grizzlies into the NFT market.

AGENCY FOCUS
  • Market Research
  • 3D Modeling & Animation
  • Branding
  • Web Development
  • UI/UX Design
  • Social Media Strategy

Partnership Overview

AUDIENCE

NFT investors and lovers of California

GOAL

To launch an NFT project to celebrate what sets California apart while supporting the We Are Still Heroes organization.

PROCESS

TRAFFIK conducted deep market research to identify differentiators that would drive interest across various demographics.

OUTCOMES

TRAFFIK created the very first NFT project for Californians by Californians while supporting a noble cause.

GG NFT COLLECTION

Inspired by the state bear and the spirit of the Golden State, TRAFFIK created 41 unique works of art that celebrate what sets California apart—its culture, landscape, sports, education and industry—and the people who bring it to life and give it energy.

It's Bear Season

To raise awareness about the project, TRAFFIK created impactful video content through all major social media channels, driving interest and click-through to our website in less than 24 hours.

Hockey grizzly bear
Dirt bike grizzly bear
Snowboarder grizzly bear
Baseball grizzly bear
Firefighter grizzly bear
Golden Gizzlies lifeguard station on the beach
Skateboarders in front of the Golden Grizzlies logo
Golden Grizzlies tokens
Golden Grizzlies Hollywood sign
Golden Grizzlies painted on street

OUT IN THE WILD WIDE WEB

The Golden Grizzlies NFT website project was a fast-paced journey that moved from concept to launch in under six weeks. TRAFFIK utilized an agile process to swiftly align research, strategy, design, UX architecture and site development, producing a flexible framework that can quickly adapt to meet the changing needs of any NFT project.

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