The Art of Creating Trust:
Rebrand for a Global Technology Leader
Following the successful merger of Entrust and Datacard, the organization needed to tell a fully integrated brand story across their new product portfolio.
They turned to TRAFFIK to help define a messaging platform, streamline communications and develop a cohesive advertising campaign.
- Brand Guidelines
- Customized Sitecore Framework
- Digital Services
- Market Research
- Messaging Development
- Photography
- Strategy
- UX Design
- Web Development
Aligning and Streamlining
After the merger, Entrust Datacard had three distinct websites with disjointed branding, messaging and technology. TRAFFIK led a rigorous process of discovery, information architecture and UX design to create a consistent, unified web presence.
Redefining the brand’s image and guidelines allowed TRAFFIK to instill a unified theme aligned throughout Entrust Datacard’s platform, branding and messaging: consistency and reliability.
Creating Trusted Connections
Informed by focused research into the Entrust Datacard brand and its audience, TRAFFIK developed a unified campaign driven by a key insight—the focus of the messaging must be on earning the trust of the end user.
A Brand Platform Built on Trust
TRAFFIK helped Entrust Datacard produce a cohesive brand platform centered on trust—a message that resonated with its audience and opened the door to cross-portfolio sales conversions.
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