As the premier DJ equipment company in the world—used by every major EDM star—Pioneer DJ retains its passion and focus on products designed for nonprofessional musicians, from mixing beats in their bedroom to getting the party started wherever they go. Pioneer DJ approached TRAFFIK, looking for a new way to engage with these passionate fans, speak to them more directly and become more relatable to a new generation of consumers.
Drawing on strategic insights, TRAFFIK identified social, PPC, search and traditional channels that are tuned to drive conversation and conversion across key segments. Additionally, TRAFFIK developed creative geared toward each segment that speaks with brand authenticity to this media-saturated audience. Close integration of creative, strategy, media negotiation and programming allowed a nimble approach for increased impact in a crowded marketplace.
TRAFFIK also drove date and location specific targeting, reinforcing Pioneer DJ’s leadership as a key conversation partner at high-profile events within the music industry.
TRAFFIK’s strategic focus and carefully-crafted messaging inspired these passionate fans across channels, resulting in increased impressions, clicks and engagement beyond every goal set by Pioneer DJ, and introducing new opportunities for further international engagement moving forward.