Helping a True Original Accelerate Back Into the Marketplace

The Electrifying Lito Sora Generation 2

Design, Power and Performance


LITO Motorcycles created the world’s first luxury electric motorycle, which sold out around the globe on word of mouth alone. Now ready to launch their Sora Generation 2, LITO needed to create some noise—and tapped TRAFFIK to accelerate their entry into the marketplace.

Lito Sora Generation 2 Pictures

Every Detail Perfected


Partnering with photographer Aaron Okoyama, TRAFFIK and LITO created a launch campaign featuring the refined, custom machined, hand-crafted nature of the LITO Sora Generation 2. Through video, social media, press relations, and an invite-only launch announcement at the 2019 Quail Motorcycle Gathering, TRAFFIK and LITO have already filled the waiting list with interested buyers.

2019 Quail Motorcycle Gathering
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