Drawing a Local Community of Diners
with Strategic Branding Choices

12Sixty branding

Built for a Community

Holiday Inn approached TRAFFIK to help define a new stand-alone restaurant brand which would attract regular diners from throughout Southern California, not just hotel guests. Inspired by the restaurant’s new modern pub concept, TRAFFIK envisioned a brand which drew on the community’s heritage to show this was not another mass chain, but a unique spot for locals to gather.

12Sixty website on mobile device

Launching a New Local Favorite

TRAFFIK worked with Holiday Inn to create brand launch materials including employee uniforms, menus, signage and a new consumer friendly website. With a new name inspired by local history, 12Sixty is now a SoCal destination point, with positive community engagement on social media ratings, and brand recognition throughout the community it serves.

View all case studies right arrow

Recent Blog Posts

TRAFFIK insights on advertising and marketing, for today and the future.
Read More right arrow