Drawing a Local Community of Diners
with Strategic Branding Choices

12Sixty branding

Built for a Community


Holiday Inn approached TRAFFIK to help define a new stand-alone restaurant brand which would attract regular diners from throughout Southern California, not just hotel guests. Inspired by the restaurant’s new modern pub concept, TRAFFIK envisioned a brand which drew on the community’s heritage to show this was not another mass chain, but a unique spot for locals to gather.

12Sixty website on mobile device

Launching a New Local Favorite


TRAFFIK worked with Holiday Inn to create brand launch materials including employee uniforms, menus, signage and a new consumer friendly website. With a new name inspired by local history, 12Sixty is now a SoCal destination point, with positive community engagement on social media ratings, and brand recognition throughout the community it serves.

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