The Art of Creating Trust:
Rebrand for a Global Technology Leader

EDC Bus Shelter Ad

Aligning and Streamlining

Following the successful merger of Entrust and Datacard, the organization needed a partner to help them tell a fully integrated brand story across their new product portfolio. TRAFFIK partnered to help streamline communications, define a messaging platform for the combined brand, and develop advertising campaigns that supported an aggressive go-to- market strategy.

EDC website on multiple devices

Creating a Nimble, Unified Web Presence

Following the brand merger, Entrust Datacard had three distinct inherited websites with varying levels of branding and technology. We led a rigorous process of discovery, information architecture and user experience design to create a consistent, unified web presence. Then, we updated and redefined the brand’s digital guidelines with a new brand image and built the new site on a fully customized Sitecore framework—allowing for years of adaptation, streamlined updates and personalized web experiences.

EDC banner ad on CNN website

A Brand Platform Built on Trust

TRAFFIK partnered with Entrust Datacard leadership to create an integrated messaging platform—empowering sales and marketing teams to open the door to cross-portfolio sales conversations. One key insight brought by TRAFFIK changed the conversation by putting the focus where it belongs: on the trust of the end user. The sacred charge of earning and keeping the trust of people around the world drives the Entrust Datacard brand and its mission, and drove the messaging we created.

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