Drawing a New Map
for a Global Leader

Woman smiling with scar on chest
OVERVIEW

Edwards Lifesciences is a global leader in medical technologies and innovations that address structural heart disease.

Needing to create awareness on TPVR therapy with the Edwards SAPIEN XT valve, they approached TRAFFIK to spread the word to pulmonic patients.

SERVICES
  • Content Creation
  • Digital Solutions
  • Market Research
  • Search Optimization
  • Strategy
  • Web Design
  • Web Development
ELS microsite on desktop monitor

Getting to the Heart of It

Understanding that patients born with congenital heart disease typically face multiple open-heart surgeries in their lifetime, TRAFFIK’s strategy highlights how the SAPIEN XT valve can delay additional surgeries and restore pulmonic valve function.

Screenshots of ELS microsite on mobile device
Screenshots of ELS microsite

Empowering Patients

Our audience-focused campaign empowers this select group of patients and their caregivers through the creation of an online space where patients can gather information about the valve, treatment and physicians who perform the procedure.

Doctor holding tablet
Infographic

Delivering Hope

Working across multiple campaigns, TRAFFIK combines search optimized content, data-driven strategy and striking visual imagery to engage key audience segments and create awareness about Edwards’ groundbreaking products.

Girl with scar on chest

Heartfelt Results

TRAFFIK created extensive, information-rich campaigns for patients, caregivers and healthcare professionals, empowering them to make highly informed decisions about treatment options.

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