A New Vision for the
State of Good Health

Grandfather holding grandson in front of $0 signs

For more than 3 years, TRAFFIK has worked with Blue Cross & Blue Shield of Rhode Island on their Medicare Age-In, Medicare AEP, Group Medicare and Individual OEP campaigns.

Over that time, our partnership has driven lead generation, improved member retention and captured the attention of the market.

  • Branding
  • Broker Tools
  • Digital Services
  • Market Research
  • PR
  • Print
  • Reporting and Tracking
  • Strategy
  • Television

Driving Engagement, Online and IRL

TRAFFIK has developed unified messaging for multiple integrated campaigns across all touchpoints—including television, print, search, social, direct mail and broker tools.

Woman with children in front of BCBSRI logos
Senior softball team


Our rigorous tracking and reporting provide rich insights that have driven our tactics for successfully meeting year-over-year growth goals.

BCBSRI Billboard

Our most recent campaign highlighted the robust features of plan offerings in inventive ways, like placing large, handcrafted zeros in recognizable Rhode Island locations to call attention to available $0 benefits for members.

BCBSRI Direct Mail
BCBSRI landing page on laptop

Results—It’s What We Live For

Our 3-year partnership has driven a digital transformation in Medicare lead generation and member retention for BCBSRI, resulting in an 87% increase in sales meeting attendance, 98.6% customer retention and a 33.7x ROI.

BCBSRI social ad on mobile device
Mother and daughter on beach with BCBSRI logos