Breathing disruptive new life
into a
more than 150-year-old
industry leader

Whale swimming

Winning a new generation of policyholders

With more than 150 years as an industry leader, Pacific Life is ranked #1 in indexed universal life sales1—making them uniquely positioned to draw insights from rich behavioral data. TRAFFIK is the innovative, multidisciplinary agency partner they needed to turn those insights into products designed to win in emerging markets.


Innovative processes yield
measurable growth and insight

Through a core team’s daily partnership based around Agile methodologies, rapid prototyping and cross-disciplinary design thinking, TRAFFIK and Pacific Life designed, produced and tested multiple product and marketing explorations, yielding greater visibility into the future of the company’s consumer acquisition and service models.

Woman with phone

Becoming a meaningful part
of customers’ lives

The next generation of consumers expect more than just a dynamic new site or a chatty social media account. They want real value from the digital and physical products they use—and when they find it they show loyalty. TRAFFIK’s work is geared toward creating this value—with brands and experiences consumers love—based on strategic insight and bold decision-making.

More than 150 years—and growing

Through this dynamic partnership, Pacific Life and TRAFFIK are uniquely positioned on the next wave of consumer insights—and continuing to develop new solutions which will reshape the industry.

1Life insurance rankings are from the 2018 Confidential Annual Sales Survey of Participating Companies by LIMRA. Pacific Life Insurance Company sales are based on planned recurring premiums as measured against 83 participating companies. Pacific Life Annual Report

Whale swimming
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